Amway announced the appointment of François Renard to the role of Chief Marketing Officer (CMO). Renard comes to Amway from a previous global CMO position and will now report directly to Amway Chief Executive Officer Milind Pant.

As Amway CMO, Renard will lead a global team focused on customizing the online, mobile and social consumer experiences, and will attract customers and strengthen existing customer relationships through brand, product and digital experience development. 

“François is a passionate, energetic, digital and consumer-centric international marketer and we are thrilled to have him join the Amway Global Leadership Team,” Pant said. “François will play a vital role designing, stewarding and integrating the innovation and execution of our brands and product portfolio strategy, empowering Amway Business Owners to grow and nurture their customer base.”

Renard’s career includes more than 25 years of global marketing experience across nutrition, beauty, food, and beverage categories, and his past executive roles include the title of CEO at a prestige beauty brand.