Ep 63: Creating a Culture of Happiness and Positivity
On this episode of Direct Approach, Wayne interviews Mauricio Domenzain, CEO of Immunotec—a 45-year-old health and wellness company operating in 14 markets emphasizing R&D, including 85+ clinical studies.
In this conversation, Mauricio shares the importance of understanding who you are, what you stand for, what market you are competing in and his strategies for market expansion success. He also explains why he is most passionate about creating a culture of happiness and positivity for the field, customers and home office staff and the incredible impact it can have.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.