IPSY, a membership company that gives customers access to beauty brands and creators through a beauty subscription service, announced the launch of Icon Box by Gwen Stefani. This new collection features Gwen Stefani’s GXVE Beauty and a selection of products from a few of her favorite brands, like Charlotte Tilbury and Drunk Elephant.
“Before music there was makeup,” Stefani said. “I’ve been into beauty since I was a little girl and I was always fascinated by Old Hollywood glam. Having my own beauty brand is a dream come true and I can’t wait to see the looks the IPSY Community creates with my Icon Box.”
The limited-edition Icon Box by Gwen Stefani will release on February 1st and will include eight products, five of which have been selected by Stefani. Members will have the opportunity to choose three additional products from a list of options that have been tailored to their individual preferences by IPSY’s proprietary AI technology.
“We are so excited to collaborate with Gwen for the fourth edition of the IPSY Icon Box program,” said Kristy Westrup, IPSY Chief Merchandising Officer. “Gwen is an incredible multi-talented force—a global music icon, beauty brand founder, and mother—and we are thrilled she is taking IPSY members along for the ride with her Icon Box.”
