Mary Kay Inc. and Equal Rights Trust (ERT) are working together to support new research that seeks to understand and address the discriminatory impacts of artificial intelligence (AI). This new project particularly inspects the detrimental potential impact AI can have on gender equality.
A new set of legal standards called the Principles on Equality by Design in Algorithmic Decision-Making, which was developed by the ERT, explains why an equality-based approach is necessary and offers detailed guidance for how to practically implement it.
“Over the last three years, Mary Kay has supported our research, analysis, and consultation on algorithmic discrimination, and enabled us to develop the Principles on Equality by Design,” said Jim Fitzgerald, Director of the Equal Rights Trust. “Now, Mary Kay is working with us as we move into the next phase: a collaborative effort to develop practical guidance for business on how to adopt the equality by design approach. In doing so, it is taking the next step in a journey which started with strong internal equality and non-discrimination policies, moved to collaboration with and support for us and other actors in this field, and is now focused on incubating and piloting best practice. In this journey, Mary Kay is helping to model how businesses can play an active role in developing improved approaches to eliminating discrimination and advancing equality.”
