Realty of America (ROA) announced it has officially launched as a virtual brokerage. The new venture is led by industry veterans Eddie Garcia, Chief Executive Officer, and Mark Dimas, President, who previously built their own respective startup brokerages into multibillion-dollar enterprises, and Erinn Nobel, Chief Culture Officer, and Dr. Peter Nobel, Chief Operating Officer, both former leaders at eXp Realty and Real Brokerage.
Together, the four executives plan to use their experience building and scaling operations as ROA launches in 23 markets. The company expects to be a significant player in the market from day one, as it already boasts more than 2,000 agents who represent $5 billion in sales volume.
“The strength of ROA lies in our belief that when we uplift our agents, we uplift the communities they serve,” Garcia said. “We’re not just in the business of selling homes; we’re in the business of building long-term relationships and helping agents create lasting legacies in their neighborhoods, knowing that their success is our success.”
