Amway announced Asha Gupta will take on a dual role as Regional President, Asia and Chief Strategy & Corporate Development Officer. Gupta will now oversee the company’s operations in Asia as well as continue her enterprise strategy stewardship.

In her new role, Gupta will also lead the company’s long-term global business strategy, evaluate growth opportunities, and manage acquisitions and alliance initiatives.

“In a short span of time, Asha has developed tremendous passion and understanding of our Amway business,” said Amway CEO Milind Pant. “Asha’s career as a global transformational leader positions her well for this role with 27 years of experience including two plus decades in direct selling with Tupperware, where she presided over the Asia Pacific region and worked with multicultural teams across Asia.”