The Direct Selling Association of the United Kingdom (DSA UK) announced the appointment of Ayo Olaseinde to Chairman of the Board. Olaseinde has served as a DSA UK board member and is the Global President of Saladmaster. The DSA UK described Olaseinde as an outstanding leader who is committed to personal growth and dedicated to the direct sales industry. 

“I am humbled to be recognized by the industry and DSA association,” Olaseinde said. “To go from my background to where I am today is a testimony of the opportunity and training within direct sales. There are no limits if you work hard, learn and apply. The only limits are the ones you put on yourself.  Direct sales is a beacon of hope for the ordinary person to excel in any areas they want too. Our goal at the DSA UK is to raise the profile of direct sales, with the government and media, while setting standards.”