NewAge, Inc. announced significant changes to its senior leadership team, including the appointment of Carin Casso Reinhardt to the newly formed role of Chief People Officer.

“We are so pleased that Carin Reinhardt has joined the leadership team at NewAge as we organize ourselves to achieve our next phase of growth,” said Brent Willis, Chief Executive Officer of NewAge. “We have grown from an idea four years ago to scale of now more than $500 million, and Carin’s expertise will be invaluable as we build the culture and capabilities of a multi-billion-dollar multinational and leader in social selling.”

Reinhardt brings more than two decades of human resources experience to the company.

“I am so excited to be joining NewAge at this important moment in its history,” Reinhardt said. “I see tremendous growth potential in front of the company, and am confident that my support in building out our culture and the performance management and talent development systems, will be critical components of capturing the full potential at NewAge.”

Also included in the announcement was Gregory Gould’s transition away from the company, which will occur between now and July 2, 2021.

“We want to thank Greg for all his work and excellent contributions to the firm in getting us to this new threshold and wish him all the best in his future endeavors,” Willis said.

Gould has served as Chief Financial and Administrative Officer for the company since October 2018.

“I am proud of the accomplishments that we have achieved over the last two and a half years during my tenure at NewAge,” Gould said. “I believe Brent and the team are well positioned to take the company to the next level as they build out the strategy to become the world’s leading social selling and distribution company. I wish them the best in their future successes.”