Betterware de México, S.A.P.I. de C.V., now known as BeFra, announced Diego Gaxiola has been named to the company’s board of directors. With this appointment, BeFra’s board now consists of 11 members, eight of whom are Independent Directors.

Gaxiola is currently the Global CFO for Grupo Bimbo, a leading global baking company. He has extensive experience in corporate finance, having led finance teams for several well-known brands.

“We are delighted to welcome Diego to our Board,” said Luis G. Campos, BeFra Executive Chairman of the Board. “Diego is a proven leader with over 20 years of experience in financial and administrative roles at leading consumer companies, and he possesses deep knowledge of both the Mexican and global consumer markets. We look forward to benefitting from Diego’s expertise and are confident he will provide valuable perspectives as we advance our domestic and international growth strategies.”