Vorwerk, LLC announced it has appointed Fredrik Lundqvist as the company’s new Chief Executive Officer. Lundqvist will now lead the company’s presence and growth of the Thermomix brand in the U.S. and Canada. Vorwerk, LLC is a member of the Vorwerk Group.

Lundqvist has almost two decades of experience in international management and has worked with the Vorwerk group in Switzerland, China, Singapore, the Philippines and Vietnam. Lundqvist has led the market entry and startup phase of the Thermomix brand in China, as well as the company’s strategic planning, sales implementation and brand-building strategy. 

Previously, Lundqvist was the International Business Development Manager for Vorwerk International in Switzerland.