Seacret Direct announced it has selected Jesus Asmitia for the role of Vice President of Latin American operations. This move comes as the company prepares for growth in Mexico and Central and South America.

“After 18 years of experience spanning sales, operations, field development, recruiting and training initiatives to improve direct selling, beauty, and IT industries, joining the Seacret family is a welcome opportunity,” Asmitia said. “I am honored to lead Latin America by example. Let the world know all the good we are here to do and ask other enlightened people to join us.”

Asmitia is fluent in Spanish, Portuguese and English and has an understanding of the nuanced cultures, customs and business practices within the Latin American market.

“He sees business opportunities and has the vision to make the right moves, not just keeping us ahead of the game but changing the game,” said Izhak Ben Shabat, Seacret Founder & CEO.