Norwex has appointed Kelly Newcomer as Chief Sales Officer. Newcomer brings a significant background in the purpose-led Direct-to-Consumer category, including C-suite level roles at leading direct selling organizations. Newcomer is known for her ability to drive business strategy that prioritizes strong customer relationships paired with a foundation of product education.

In this new role, Newcomer plans to wield social media and digital resources to support the company’s distributors while staying aligned with the company’s long-term vision and mission to build healthy communities with purpose that positively impact sustainability and catalyze environmentally friendly habits.