Natura &Co, the parent company of Avon International, announced a leadership transition for its most senior role. Kristof Neirynck, currently Global Chief Marketing Officer and Managing Director for Western Europe, has been named the new CEO of Avon International.  

Neirynck succeeds Angela Cretu, who served in this capacity for 25 years and is committed to continue supporting the company as a business advisor. Additionally, Alessandro Carlucci, who served as CEO of Natura from 2005-2014, will return to the group as an advisor to Avon. 

“Angela’s departure has been a thoroughly planned process, coming only after stabilizing the business and identifying the right successor,” said Fabio Barbosa, Natura &Co CEO. “We are thrilled that she will continue to be by our side, and in the name of the board, I would like to thank her deeply for her leadership. I’m delighted to welcome Kristof as CEO of Avon, capitalizing on his deep understanding of the business, its spirit and values. I am also pleased to welcome Alessandro back to the organization, bringing with him his expertise of direct sales and cosmetics.”