Newly appointed IDLife Chief Executive Officer Josh Paine announced shifts within the company’s executive team as part of a new data-driven strategy to drive momentum. 

Laura Brandt has been appointed to the role of President and will now establish the company’s short- and long-term goals, oversee resource allocation and help cast Paine’s vision. Brandt is a third-generation direct seller with more than a decade of direct sales corporate experience. 

“As an IDLife veteran, it’s been exhilarating to see Josh’s vision unfold,” Brandt said. “Being selected as a key component of the team he’s curating to achieve that vision is an honor and privilege. I look forward to seeing what we can accomplish together with his insight and proven track record.” 

Mark Bennett has been promoted to Chief Business and Legal Officer. Previously, Bennett served as the company’s Chief Operating Officer and General Counsel. In this new role, Bennett will work closely with Paine to execute key growth strategies, manage and develop new business opportunities, oversee the company’s legal and regulatory affairs, enhance the company’s product offerings and provide counsel to the board of directors, chairman, CEO and other senior management. 

Justin Sparks is now the company’s Chief Financial Officer. Sparks worked with Paine at a previous organization as well as a number of large and small start-up ventures, and will now oversee the company’s financial strategy to increase profitability, improve overall financial health and use data and analytics to drive business. 

“It’s been incredible to see the momentum that Josh has brought with him to IDLife,” said IDLife Founder and Chairman Logan Stout. “When we started this company eight years ago, my vision was to bring the IDLife movement to every home across the country and Josh is helping us to realize that vision!”