L’Occitane Group, the parent company of direct selling organization LimeLife, announced Laurent Marteau has been named Group Chief Executive Officer. This new title will combine the roles and responsibilities of CEO and Group Managing Director into one position, a move that the Group described as a way to sustain “the company’s transformation into a geographically balanced, multi-brand group.” 

Marteau has more than two decades of experience in the beauty industry and has held a number of senior management roles. He was named Group Managing Director of L’Occitane in 2022. 

L’Occitane expanded its omnichannel strategy with an entrance into the direct selling space in 2021 and is also the parent company of direct selling organizations LimeLife and Duolab.

“As our group grows, we need to evolve,” said Reinold Geiger, L’Occitane Group Chair. “Laurent embodies the group’s entrepreneurial mindset and deep commitment to people and nature. His in-depth knowledge of the global market, combined with an inclusive leadership style, makes him a strong CEO to bring together a multi-brand and multicultural group delivering value for all our stakeholders.” 

Marteau succeeds André J. Hoffmann, who will remain a member of the L’Occitane board of directors and an Executive Director.