Betterware de Mexico, now known as BeFra, announced Olga Botero has been appointed Independent Director of its board. Botero brings expertise in strategy, finance, digital business and marketing to the role and becomes the ninth out of twelve board members who are Independent Directors.

“We are delighted to welcome Olga to our Board,” said Luis G. Campos, BeFra Executive Chairman of the Board. “As a proven Independent Board Director with over 20 years of experience in digital and technology, cybersecurity, and risk management across leading companies in the Financial Services, Technology, and Telecommunications industries, Olga brings deep knowledge of both the Mexican and global markets. We look forward to leveraging her expertise and are confident she will provide valuable perspectives as we advance our digital strategies within the group.”