Amway announced it has appointed Peter Strydom to the role of Chief Marketing Officer. In this new position, Strydom will lead a global team effort to create customized online, mobile and social experiences. He will now also serve as a member of Amway’s Global Leadership Team, the company’s executive decision-making body, and be committed as a member of the Amway Executive Staff to enhancing company culture, talent capabilities and global market needs. 

Strydom joined Amway in 1997 and has worked in a number of leadership roles within the company across four countries, most recently as Managing Director of Amway Japan.