Amare Global announced new executive leadership. Richard Higbee has rejoined the company as General Manager of the Americas. Higbee will oversee strategy development for commercial operations to drive product awareness, customer acquisition, retention and growth in North America, as well as leading education, sales programming and customer and field sales communications.

“Rich is a visionary leader with an established track record of overseeing accelerated growth in North America while focusing on the consumer in a highly competitive market,” said David C. Chung, Amare Global Owner and Chairman. “Rich was vital to the founding of Amare Global, and his strong commitment to mental wellness makes him well-suited for our next phase of growth.”

The company announced additional strategic executive leadership appointments, including:

• Chris Beck – Chief Information Officer
  Beck brings more than 25 years of global IT leadership experience and will spearhead Amare’s IT business growth strategies and enterprise-level system improvements.
• Felicity Sissener – Chief Marketing Officer
  Sissener has more than two decades of experience working with omnichannel prestige retail brands and will guide the company’s digital-first transformation and global omnichannel strategies.
• James Watson – General Manager of the Asia-Pacific Region
  Watson brings more than 20 years of direct selling executive experience and will help drive growth in the Asia-Pacific region.
• Jonee Woodard – Chief Operations Officer
  Woodard has worked in operations management and supply chain optimization for 30 years and will use her global logistics expertise to enhance Amare’s operational excellence.

“Each leader brings unique talents and a shared commitment to drive the global mental wellness movement forward,” Chung said. “Together, we are raising the global standard with innovative and efficacious products that support the gut-brain axis (GBX) and a healthy microbiome to support a balanced lifestyle.”