Sunrider International has appointed Sam Lee as the new General Manager of Sunrider China. Lee brings more than two decades of experience within direct selling and government relations. 

In this new role, Lee will oversee all of Sunrider China’s operations, sales, marketing, training and finance teams and will coordinate product inventory and launches. 

“As a seasoned manager, Mr. Lee possesses extensive experience in business expansion, brand marketing, communication, and profit management,” said Sunny Beutler, Sunrider CEO. “Under his leadership, we anticipate a fresh development phase for Sunrider China.”