Vollara announced the appointment of Tony V. Solis to the role of Senior Vice President of Strategy. Solis has more than two decades of career experience working in key sales and operational roles with well-known direct selling brands.  

In this new role, Solis will focus on delivering a people-first experience, including key initiatives within recruitment, customer acquisition, education, recognition and rewards. 

 “Vollara is poised for an incredible 2024 and beyond,” said Joe Urso, the CEO and owner/founder of ActivePure, Vollara’s parent company. “We have developed a powerful growth matrix that will allow us to bring our products and business opportunities to people in need, and we believe Tony’s leadership, expertise and inspiration will propel our success. We are delighted and honored to have Tony join us as a key member of our Vollara Team and look forward to his igniting further growth with his leadership and expertise.”