As Cutco celebrates its 75th birthday, its “Forever Guarantee” seems to speak as much to the company’s products as it does to Cutco’s place in the industry and its hometown.

With a small selection of handcrafted products and a few excited consultants, Heidi started Lemongrass Spa in her home in Bailey, Colorado. More than two decades later, Lemongrass Spa has grown to serve a field of 7,800 consultants, supported by 70 corporate team members in both the original headquarters in Colorado and the new main office in Florida.

The father-son duo of Steve and Ryan Scott initially didn’t set out to start a direct selling company, but their unbeatable combination of entrepreneurial drive, ground-breaking products and unprecedented consumer demand led them to launch Neumi in 2021—and they have never looked back.

Aspen Emry is a true believer in the power of the traditional relationship marketing model. For her, it was the ideal option for launching her vision into the world. But she also wanted to make Bravenly an opportunity that would appeal to a new generation perhaps less interested in team building.

Innovation is everything at Color Street. Fa Park spent 30 years perfecting a product that would upend the nail polish industry, choosing to keep his creation proprietary and building a company inspired by its possibilities. His years of persistence and creativity set the standard for all that Color Street would become and is still becoming.

With decades of expertise in supply chain operations, manufacturing, distribution and innovative product development, David Chung brings a career’s worth of experience that he’s ready to put to work in service of his vision for Amare.