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Company Spotlights
Company Spotlights provide in-depth profiles that cover the history, philosophy, philanthropy, growth, development and corporate culture of groundbreaking companies in the channel.
For more than 30 years, CEO Kevin Guest has had a front row seat for USANA’s steady growth and commitment to innovation. As he and the company celebrate three decades in business, the team is more excited about what lies ahead for USANA, the possibilities on the horizon and a growing global presence.
Our story is one of unconditional love,” said Roger Morgan, Founder and CEO of pawTree. “A story of pets and how they love us unconditionally. This company is an opportunity for us to give back to our pets in ways that they can’t provide for themselves.”
While the immune system is a hot topic for companies in today’s health and wellness space, David and Bianca Lisonbee have been pioneering immune system sciences for over 25 years through their work at 4Life. Known as “The Immune System Company™,” 4Life continues to lead the industry with immune support products distributed in over 70 countries worldwide.
Thirty years ago, the founders of Market America had a crystal ball moment—a vision for referral tracking that could propel entrepreneurs farther than any traditional network marketing company had promised before. Today, JR and Loren Ridinger and the Market America team are once again looking to the future, eager to evolve the online marketplace they’ve been shaping for the last three decades.
Le-Vel’s winning formula equates to 10 million customers worldwide, approaching $3 billion in lifetime sales, 30 patents and counting, over $1 billion in commissions paid out and hundreds of millions of free products shipped through a Refer Two Customers, Your Product is Free platform.
After launching as a brand that sold lashes and theater makeup to Broadway stars in 1952, LimeLife has gone through a number of transformations, ultimately evolving into a direct selling company under Gay’s leadership, while still clinging to its professional makeup roots.
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