Korean direct seller Amorepacific and global environment company TerraCycle recently signed a memorandum of understanding at Amorepacific headquarters for the systematical recycle of empty bottles.
Highlights of the memorandum include:
- recycle at least 100 tons of empty plastic bottles each year for three years;
- increase the ratio of using recycled empty bottles for Amorepacific products and furnishings 10% in the first year, 20% in the second and 30% in the third year; and
- achieve 100% recycling of empty bottles and 50% of those used for products and furnishings by 2025.
Amorepacific is the leading beauty company in South Korea, with over 70 years of experience in beauty and a wide brand portfolio. “The plastic issue is now a common social problem,” said Saehong Ahn, president of Amorepacific Corporation. “Amorepacific will prepare for the age of no plastic by reusing collected empty bottles and developing environmentally friendly materials. Through positive cooperation with TerraCycle, we will make the Earth beautiful with our contribution to responsible consumption and production.”
Starting with innisfree in 2003, Amorepacific Group has collected a total of 1,736 tons of empty cosmetic bottles (as of 2018) and is currently studying various recycle possibilities to minimize the damage to nature induced by these containers. The company has also been continuing its GREENCYCLE campaign, an environmental CSR activity of recycling empty cosmetic bottles or upcycling them into creative artworks.
TerraCycle’s goal is to eradicate the wasting of resources and achieve zero-waste. The company is currently providing recycle-related consulting services in 21 countries and taking the lead in environmental preservation of the future by recycling cigarette butts and snack packaging.
