Coway’s partnership with Grammy-nominated group BTS, announced last month, is now seeing proof of success. The company’s new YouTube ad featuring the South Korean Kpop superstars racked up 10 million views and more than 25,000 comments in just 17 days.
“Reaching over 10 million views in 17 days is our biggest record yet for advertisements, which makes it more meaningful,” said Shim Byung-hee, head of Coway‘s marketing office.
Coway has teased even more BTS collaborative content, including behind-the-scenes videos from the commercial filming that is expected to be released on the company’s social media channels.
