The Direct Selling Association (DSA), in conjunction with Multibrain, is holding a workshop today to discuss the state of social media and its use in the direct selling industry in 2023. The event will feature insight from experts in digital platforms and social media, influencers and direct selling leaders to provide guidance about the trends shaping social media in 2023.
The DSA will also release its new DSA Social Media Guidelines Handbook to offer companies and independent contractors social media etiquette standards to ensure all online activity adheres to consumer protections and regulatory compliance. The DSA expects the guidelines to serve as a resource and advocacy tool for DSA member companies in 2023.