DSN’s new, twice-monthly podcast takes a deep dive into branding and strategy.
We all know that direct selling operates differently from virtually every other business model. The unique relationship between the field and corporate creates challenges—and opportunities—that distinguishes it from any other channel.
This might be most evident in direct selling’s approach to marketing. Motivating, educating and empowering a diverse field of distributors to represent your products, your brand and your corporate values with enthusiasm, integrity and compliance can present a huge challenge.
Insights and Innovation
It is with this need in mind that DSN is excited to launch a new podcast hosted by Wayne Moorehead called Direct Approach. Wayne has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands.
His experience includes CMO roles at some of the most successful direct selling companies as well as Head of Strategy at multiple brand agencies where he has worked with many iconic brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.
Wayne and his guests—some of the leading marketers and innovators in direct selling—will tackle the channel’s most pressing marketing issues in a fun, fast-paced and frank format, covering topics like customer acquisition and retention, consistent and effective messaging, reputation management, emerging trends and a lot more.
The Right Resource Right Now
The goal for the podcast is to be the channel’s primary resource for practical advice, simple strategies and straightforward action items, each designed to motivate your field, inspire your customers and further your brand’s reach and impact.
In the inaugural episode, Wayne will be joined by Mark Stastny, CMO at Scentsy. Mark boasts more than 25 years of passion and experience in marketing strategy, communications, promotions and programs, customer segmentation, public relations, digital and social marketing and building world-class brands.
Scentsy is GROWING—and Mark will explain how they are managing their season of renewal—both in the field and at corporate. He’ll also share his thoughts on the importance of understanding and applying your company’s values to every decision— it’s the key to successfully conquering any problem!
Wayne and Mark will also discuss how Scentsy continues to harness the power of data to send the right messages at the right time and on the right platform.
A new episode of The Direct Approach will be available every two weeks. You can subscribe, listen or watch Direct Approach on this site or on iTunes, Apple Podcasts and other popular directories.
