In this episode of Direct Approach, Wayne is joined by Melissa Thompson, the Founder and CEO of BELLAME. With over 30 years of industry expertise, Melissa shares her journey from leveraging her personal blog to building a thriving community of 100,000 followers before launching BELLAME—a five-year-old luxury brand focused on skincare and cosmetics.

In this episode of Direct Approach, Wayne is joined by Brian Gill, CMO of 4Life they unpack the concept of brand connection and talk about the power of saying yes, attraction marketing, and how companies can compete against the gig economy. Plus, they dive into 4Life's massive success in the Hispanic market and what they do differently to engage this rapidly growing market.

In this episode of Direct Approach, Wayne is joined by Marc Ashley, the President and COO of Market America Worldwide/SHOP.com. They discuss various topics, including technology integration, the significance of diversity in decision-making, the intricacies of succession planning, brand protection and their decision to build a custom AI tool for their field.

In this episode of Direct Approach, Wayne is joined by Roger Morgan, the Founder and CEO of pawTree—a nine-year old holistic pet nutrition company with an affiliate-based business opportunity. Listen now to learn what has been Roger’s greatest leadership lesson as an entrepreneur.

In this episode of Direct Approach, Wayne is joined by Heather Chastain, Founder and CEO of Bridgehead Collective. Heather discusses multigenerational marketing and uncovers the hidden intricacies of precise messaging and segmentation as she unveils surprising insights and perceptions discovered through a groundbreaking generational research study in the direct selling industry.

In this episode of Direct Approach, Wayne is joined by Nathan Moore, President of Global Sales and Marketing of Mary Kay—one of the industry's iconic brands and stories. Nathan discusses the power of simplicity and how that philosophy and the company's mission-driven approach have been key to keeping the global company aligned around its mission for 60 years.

In this episode of Direct Approach, Wayne is joined by Corey Lindley, Founding Executive and CEO of dōTERRA, who talks about some of the challenges of moving into international markets and what it takes to become a global company. He also shares the importance of collaboration and communication between the home office and corporate and explains how it improves operations.

Heather sits down with Erin King, Chief Digital Officer of Strikepoint Media, to talk about how AI is affecting creativity and customer engagement, as well as how it is improving personalization and providing companies with a better understanding of their customers.

In this episode of Direct Approach, Wayne is joined by Russ Moorehead, CMO of Nu Skin, shares insights on setting people up for success with technology, workplace culture, and debunking remote work myths.

In this episode of Direct Approach, Wayne is joined by Rolf Sorg, Founder and CEO of PM-International, who shares a unique perspective on the wins and challenges from their unprecedented history of 29 years of continued growth in the direct sales channel!

Heather sits down with Amy Blankson, CEO and Co-Founder of the Digital Wellness Institute. Amy has made it her mission to cultivate happiness and well-being in the digital era, and her bestselling book, The Future of Happiness, offers strategies on balancing productivity with well-being in a digital-driven world.

In this episode of Direct Approach, Wayne is joined by Steve Fife, President and CEO of LifeVantage, who talks about the innovative strategies he and the team have implemented to evolve the company’s business model with a modern approach that enhances the customer experience while leveraging the power of community and social selling.