Ep 75: Local Creation, Global Growth: Amway’s Formula for Building Brands
In this episode of the Direct Approach podcast, Brandi Huyser, Vice President of Integrated Health and Wellbeing Platforms at Amway Corporation, shares her extensive insights into brand strategy, market positioning and the power of authentic partnerships for global brand growth.
With over 27 years of experience at the world’s largest direct selling company, Brandi Huyser has held leadership roles in marketing, sales, finance and global market expansion including a significant role in the growth of the iconic XS brand. Throughout the conversation, she underscores the importance of co-creation, market trend awareness and the transformative power of genuine collaboration in marketing. Brandi emphasizes the strategic value of embracing uniqueness, involving stakeholders in decision-making providing listeners a unique view into Amway’s global brand growth strategies.
In this episode:
- Navigating the complexities of a diverse product lineup
- Communicating with multiple audiences
- Shifting from brand-specific strategies to platform-based solutions
- Cultural Influence on product launches
- Building Brand Ambassadors and Youth Engagement
- Emphasizing Health and Wellness in the Business Opportunity
Listen to this podcast below or watch the video.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.