Ep 67: Maximizing Efficiency: Strategies for Managing a Large Product Portfolio
In this episode, Wayne talks with Sunny Beutler, the CEO of Sunrider International. We learn about her journey, from the early days of stuffing envelopes in customer service to her current leadership role at the helm of this 41-year-old global enterprise, which operates in over 40 countries. Sunny’s background in International Studies and law adds a distinctive layer to her perspective, influenced by her upbringing in this family-owned company.
Throughout the discussion, Sunny provides practical insights into the management of an extensive product portfolio and the complexities involved in overseeing international operations. Her hands-on experience and global outlook contribute valuable lessons in efficient product management, launch strategies and decision-making processes.
In this episode:
- Unlock the secrets of successful product launches and learn how to leverage seasonality to maximize sales.
- Overcome the challenges of managing a large product portfolio and streamline your operations for improved efficiency.
- Cultivate employee loyalty and foster a positive company culture that drives productivity and growth.
Ready to take your product management strategies to the next level?
Listen to this podcast below or watch the video.
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Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.