Ep 18: Momentum is a Mindset

In this episode of Direct Approach, Wayne is joined by Al Bala, President and Chief Executive Officer of Mannatech.

Since the early 1990s, Mannatech has provided a scientific approach to improving nutrition, immune health, skincare, and weight loss. In 2021, Mannatech ranked 54^th on the DSN Global 100 List with $153 million in revenue. During the past few years, Mannatech has implemented a disciplined focus on business basics, becoming a brand-new success story after nearly 30 years in business. And much of that new focus has been driven by Al Bala.

With more than 37 years of domestic and international experience in direct sales, Al has a proven track record of growing sales within an organization. He joined Mannatech in October of 2007 as Senior Vice President, Global Sales, and since that time he has served in a variety of executive and C-level sales and marketing roles. In 2015, he was named CEO of Mannatech and today he continues guiding the organization in its global expansion. When Al joined the company, he was pivotal in helping Mannatech navigate a set of challenges that took seven years to resolve. But the lessons learned during that time have provided a springboard for the company to re-evaluate and rebound to come back stronger and more focused than ever. In this candid and thoughtful episode, Al and Wayne talk about the important role that momentum plays in direct selling — and why it must come from the inside. Then, you’ll hear how returning to customer obsession can transform a business from the inside out and why every leader needs to pay attention to the KPI of trust.

Watch the video below or listen to the podcast.