Ep 48: Leading a Legacy Company in a Changing Environment
Founded nearly 30 years ago by Gary and Mary Young, Young Living is a pioneer of the modern essential oils movement. Known for its five-step Seed to Seal® quality commitment, nine partner farms and distilleries across the globe, and a diverse product line including everything from natural home care, personal care, infused supplements, makeup and more.
Ben began his career with Young Living in 1998, putting himself through college working in the company’s warehouse and headquarters. After college, he continued in direct sales international management and returned to Young Living in 2016 as the Regional President of North America. Today, as President, Ben combines his unique insights and experiences with his passion for the direct sales channel and the company that helped launch his career.
In this episode, President, Ben Riley talks about:
- how knowing your company’s legacy and purpose makes staying focused on your vision easier,
- the benefits and challenges of hyper-growth and how to manage resources through the various phases, including the post-hypergrowth stage
- the importance of companies leveraging technology to create new connections and how to ease e-commerce friction
- and he shares what he’s learned about best practices for a virtual workforce.
Watch the video below or listen to the podcast.
Wayne Moorehead has deep experience in marketing and brand strategy. He has applied his expertise and passion to help companies (from startups to Fortune 100) define, communicate and activate their brands. Wayne’s rare blend of experience and success has shaped his philosophy on effective growth strategies, and he believes the future of the channel will blend the best of direct selling with the best of direct-to-consumer.