Hong Kong-based QNET received three Gold Awards and one Honorable Mention at the 2020 MarCom Awards. The awards recognized QNET’s marketing communications assets developed to increase engagement with customers during COVID-19:
- QNET and Direct Selling: Revolutionizing the Future of Entrepreneurship – Gold Award – Informational Video category
- QNET Comes Together for Tomorrow – Gold Award – Social Media Video category
- AspIRe Magazine – Gold Award – Print Media category
- #VCC2020 – Honorable Mention – Digital Media Instagram Engagement category
“In a time where social distancing is the norm, at QNET we have focused our customer engagement efforts on digital communication channels,” says QNET’s Chief Executive Officer Malou T. Caluza. “Our social media platforms and blog have experienced a 150% increase in traffic and engagement since March this year. We also transformed our flagship annual convention into a virtual convention dubbed VCC2020 that attracted nearly 200,000 participants which contributed to increased social media engagement. These awards are a testament to the capabilities of our communications team who have done a remarkable job of supporting our distributors through innovation online campaigns during these difficult times.”
