The New York Stock Exchange (NYSE) welcomed executives and guests from Betterware de Mexico in celebration of its recent transfer. Santiago Campos, Betterware CEO, and Andres Campos, BeFra CEO, rang the closing bell at 3 pm CDT on November 1, 2024.

Betterware de México, S.A.P.I. de C.V., now known as BeFra, is moving its listing of common stock from the Nasdaq Stock Market LLC to the New York Stock Exchange (NYSE).

Betterware de Mexico has officially launched operations in the United States as Betterware US, citing geographic proximity and an untapped customer base who holds some familiarity with the brand as key factors in the expansion.

Betterware de Mexico is leveraging big data and its streamlined distribution center to become one of the most recognizable brands in Mexico and beyond.