Arbonne debuted its new skincare line, DermResults, with the DermResults Illuminating Skin Therapy Concentrate, a face serum that addresses elasticity, texture, hydration, and improves dark spots and wrinkles. This concentrate’s formulation includes three key ingredients—15% Vitamin C, 2% Bakuchiol, and 1% Ferulic Acid—which serve as an antioxidant booster and complexion perfector to support the overall […]
Arbonne recently unveiled its mobile-first website redesign with enhanced customer and consultant engagement tools and a simplified shopping experience. The company described the website as a “reimagined customer experience” and believes it will be an important part of its ability to scale from a cloud hosted business-to-business commerce platform as it grows in the future.
Arbonne announced it has appointed Tyler Whitehead to the role of Chief Executive Officer. Whitehead brings almost two decades of experience in the direct selling industry and has also worked as a private practice attorney specializing in securities, mergers and acquisitions, and finance in highly regulated industries. Whitehead has also been an active Board Member […]
Arbonne International, LLC unveiled its Annual Sustainability Report and summarized its green initiatives and results last year. In 2020, the company recovered 365,000 packaging units through its ArbonneCycle program, converted its UK office into a 100% renewable energy-powered location and began using non-toxic glass jars for the launch of its AgeWell anti-aging skincare line. “Our […]
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
Arbonne International has appointed Amy Humfleet as the company’s new Chief Marketing Officer. Humfleet brings two decades of experience within the marketing and product innovation category, and has held leadership roles in both the direct selling industry and with well-known beauty and wellness brands. “Amy is a true innovation leader in both marketing and product, […]
To gain perspective and understanding about what’s around the corner for 2021, it seemed prudent to profile some 2020 direct selling outliers. Here, eight executives reflect on a year that sometimes delivered unexpected and rapid increases in sales and growth for their companies, despite less-than-optimal pandemic conditions that caused pain and recession-like contractions for so many […]
Direct Selling Australia announced winners of the 2020 DSA Industry Awards at the first-ever virtual ceremony, attended by industry leaders and peers. The awards recognize the achievements of member companies that are transforming the lives of those seeking flexible and meaningful ways to earn an income. “The awards aim to empower independent direct sellers, fuel […]
The Arbonne community is helping to support underserved youth experiencing homelessness. Through its Flourish Arbonne Foundation, Arbonne International is providing youth organizations across the United States, Canada, Australia and the United Kingdom with monetary support and essential resources to homeless youth. The Foundation has raised $196,500 in donations from the Arbonne community, which Arbonne matched […]
Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]
Direct Selling Australia announced the winners of the 2019 DSA Industry Awards on June 24 at its 52nd annual conference, Get in Touch. The awards recognize the achievements of member companies that are transforming the lives of those seeking flexible and meaningful ways to earn an income, often following an exit from the workforce due to […]
The Direct Sellers Association of Canada recently announced the appointment of eight new members to its Board of Directors. The newly appointed directors are: Helena Alexandre – Vice President and General Manager, Arbonne International Canada Gina Bresciani – Director of Canadian Operations, USANA Health Sciences Tracy Casey – Canada Sales Manager, Scentsy Len Iakiri – Country Manager, Amway Canada Patricia […]