The Beachbody Company, now known as BODi, announced a strategic shift to its business model. Effective November 1, 2024, the company will transition from a multi-level marketing structure to a single-level affiliate program.
Industry experts weigh in on whether private equity is worth the risk. Before Beautycounter’s billion‑dollar valuation, a partnership was forming behind the scenes that was expected to launch the company into even higher stratospheres. The Carlyle Group, a private equity firm, was courting the clean beauty brand’s founder Gregg Renfrew with promises of increasing brand awareness and bolstering its […]
The Beachbody Company, Inc. (BODi) was honored by CNET, a digital media publication that provides expert reviews and analysis, for its Beachbody Performance Pre-Workout supplement Energize, naming it the Best Pre-Workout Performance Supplement of 2024.
The Beachbody Company, Inc., now known as BODi, introduced its new “Invest in Your BODi” loyalty program for its retail investors. The program is launched in partnership with TiiCKER, a retail shareholder loyalty and engagement platform.
The Beachbody Company (BODi), known for its ubiquitous workout regimens like P90X, 21 DAY FIX, and LIIFT4, announced the launch of a new initiative that will allow customers to purchase and download its most popular fitness and nutrition programs without a subscription.
The Beachbody Company, Inc. announced its financial results for the fourth quarter and full year 2023. Fourth quarter revenue reached $119 million, down from $148.2 million in Q4 2022 but exceeding the high end of the company’s previously stated guidance range. Digital subscriptions totaled 1.31 million and digital revenue accounted for $64 million in the […]
The Beachbody Company, Inc., also known as BODi, announced what it is calling the Growth Game Plan, which includes changes to its compensation plan and rewards higher performing partners with special bonuses.
The interactive subscription tier of The Beachbody Company, Inc., known as Beachbody On Demand Interactive (BODi), was chosen as a winner of the Good Housekeeping 2022 Fitness Awards for Top Fitness Apps with the Best Classes on Demand.
DSN in partnership with Transformation Capital released the February Digital Momentum Index. Exiting the holidays, the full 100-company list saw increases in average monthly fan/follow growth and engagement across both platforms (Facebook and Instagram). Additionally, February saw an average increase in web traffic. January’s publication received significant international attention, and we are very excited to […]
Beachbody LLC and Myx Fitness LLC, an interactive cycling provider and strong competitor with Peloton, announced they will go public in a three-way merger with a firm affiliated with former TikTok executive Kevin Mayer. The combined value of the company is expected to total $2.9 billion. Supported by a private investment of $225 million by […]
For the past few months, you have seen in the magazine our DSN Digital 100—a comprehensive ranking revealing the social media reach and engagement of top direct selling companies. Four categories include social media size, social media engagement, 30-day unique visitors and 30-day pageviews. Whether it’s on Facebook, Twitter or Instagram, these companies employ a […]
Starting with the July 2019 issue, Direct Selling News is introducing a new monthly ranking, the DSN Digital 100, that will offer added insight on the digital marketing efforts of direct selling companies. The goal of the DSN Digital 100 is to see who within the direct sales industry is executing a sound social media […]