In September, Red Aspen was center stage at the Miss America pageant when 26 contestants took up the company’s offer to try its signature lashes. The Boise, Idaho-based beauty and cosmetics startup attributes its fast growth to an interest in false eyelashes by millennial women. However, its success at the Miss America pageant is an example of how […]

Red Aspen, the Boise, Idaho-based beauty and cosmetics startup that offers false eyelashes for women, was center stage at the recent Miss America pageant held September 9 in Atlantic City, New Jersey. Twenty-six of the pageant contestants took up the company’s offer to try its signature lashes. Seven of the final Top 10 contestants were recipients […]

Meridian, Idaho-based Scentsy, the direct seller of personal and home fragrances, recently held its annual Rock-a-Thon that helped to raise $250,384 for the Salvation Army. Last Friday, from 6 a.m. to 6 p.m., more than 1,200 volunteers took turns lining the sidewalks in front of Scentsy. Rocking chairs were in motion—all rocking to raise funds […]