No one likes chaos and confusion. It’s unsettling, stressful and difficult to navigate. But here’s the good news: the presence of chaos and confusion doesn’t mean things are bad. In fact, they’re often signs of progress.
The right compensation structure can help a company thrive, expand across markets and build powerful brand loyalty. An ill-fitting comp plan, however, can create exactly the opposite—tanking distributor morale and limiting who and how many people a company can reach.
The debate about what direct selling is and isn’t continues to evolve. As a channel, we have an immediate opportunity to redefine the business model and control the narrative. But do we know what we want to say?
If the majority of your revenue is submitted via orders online, then you are an ecommerce company. It’s who you are. But we direct sellers tend to not think that way. We are direct selling companies who use ecommerce. Direct selling is who we are, and ecommerce is something we use. Since direct selling is our identity, we let who we are determine what we do.
We comprised a list of the most successful of fledgling companies—the ones to watch. We snapshot a few of their stories here. To qualify, each company must be five years old or younger and have verifiable monthly sales surpassing the $1 Million mark.
Ever wonder what expert consultants think about the channel? These highlights unwrap that mystery, giving you and your teams priceless insights from the outside. Wayne and his guests took a deep dive into the secrets of direct selling success: key shifts in messaging; the challenges that legacy companies must navigate; identifying the channels most valuable differentiators; the magic of simplification; and the significance of the recent Neora win.
Our channel needs to update its recruiting message and practices and concentrate on the real motivations and needs to attract future prospects. Amazon, gig economy competitors and other market forces have taken some wind out of direct selling’s sales. After years of significant growth, our industry’s U.S. revenue was down 1.6 percent in 2016 and […]