Like so many companies launched in the last two decades, weight-loss leader Xyngular found hard-fought success in the face of adversity. The company was born in December 2009, on the heels of the global financial crisis. Just after its tenth year in business, the world screeched to a halt during the COVID-19 pandemic. But as Xyngular approaches its 14th birthday, the company has emerged from these challenges with both financial success and an even stronger sense of purpose. And that purpose is all about people, as Founders Rudy Revak and Marc Walker intended when they launched the company.

Effective motivation depends a great deal on a direct selling company’s ability to suss out what people desire most, then adopt incentive and recognition strategies that reflect their differing goals for business builders, affiliates/brand partners and social media influencers, who all want different things. In essence, you need to make it personal. That requires a creative, tiered strategy unlike anything that’s come before.

On paper it doesn’t seem like Xyngular’s math should work. The company’s equation for weight loss? Become less to become more. Its algorithm for financial stability? Bring in a few hundred dollars more a month, not millions a year. Xyngular Founded: 2009 Headquarters: Lehi, UT Top Executive: Russ Fletcher, CEO Annual Revenue: $100 Million But the […]