Ecommerce is witnessing a powerful shift in how brands interact with their customers. Personalization has emerged as a cornerstone of the customer journey, revolutionizing the way businesses engage with their audience. With an industry built on personal relationships, it’s imperative to explore the pivotal trends shaping personalization in 2024 and beyond.

We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll […]

We dive into what we can learn from experiential retail and direct-to-consumer brands. It’s the stuff of every chief marketing officer’s dreams. Imagine you’re a company that generates huge sales from a product that’s still in development. You’ve got a legion of customers who love what you sell and stand for so much that they’ll […]

Plexus Worldwide, a Scottsdale, Arizona-based health and wellness company, has hired Louis Ross as the Vice President of Customer Service. According to Plexus Worldwide CEO Tarl Robinson, the company has achieved substantial growth in the number of Ambassadors and customers, necessitating continuous improvement in the ways Plexus supports them. “We are confident that the knowledge […]

Click here to order the December 2017 issue in which this article appeared. In This Issue: The Most Influential Women in Direct Selling Bringing Gender Parity to Direct Selling  Advocating for the Direct Selling Community  Navigating the Millennial-Driven World Sticking to a Winning Business Model Leading with Passion and Commitment Launching New Products and Segments Recruiting and […]