Active listening, collaboration and knowing your role. With consumer sophistication growing, how and where customers buy products and services depends on meaningful and authentic interactions with brands. In the case of direct selling, these interactions often come down to one-on-one contact with independent distributors. Active listening is key to connecting with today’s consumer and, Tony […]
Securing direct selling’s independent contractor exemption going forward. Last month, the Direct Selling Association applauded California Governor Gavin Newsom for signing Assembly Bill 5, which includes an exemption for direct sellers. Without the exemption, the bill would have created an uncertain framework for more than 2.2 million Californians involved in direct selling. “We want to […]
Whether it is developing and manufacturing product, fulfilling orders, supporting the field, planning and executing events, or delivering on the myriad other aspects required to keep a direct selling company on the path to success, company employees provide the backbone to all direct selling endeavors. Keeping them happy, fulfilled and challenged is the key to […]
Speakers are a core experience for direct selling company events. They can bring immeasurable value to thousands of attendees at one time, and are a great way to drive attendance to events. How companies select the right speaker and the right message for the sales field is critical for the goals of the business and […]
Swedish direct selling company Oriflame, known for its skincare and wellness products, has been focusing on expanding its portfolio to wellness for the last few years. According to CEO and President Magnus Brannstrom, the company wants to position itself as a healthy lifestyle brand and focus on routine products that people use for their well-being. […]
The Beginning QNET was founded in 1998 in the aftermath of the Asian Financial Crisis, and the heels of the dotcom crash that turned many local Asian economies upside down. It was a time of turmoil in more ways than one for a group of young Asian entrepreneurs who were reeling from having just discovered […]
Natural Health Trends Corp. (NHTC) announced revenue of $23.4 million for the second quarter ended June 30, 2019, a decrease of 54 percent from $50.9 million in Q2 2018. The company did, however, see revenue increase 21 percent compared to $19.3 million in the first quarter of 2019. “While we continued to face challenges in China […]
Today’s direct selling climate demands companies establish a compensation strategy, rather than just a commission plan. In the world of same-day shipping, the gig economy and instantaneous communication, you want to know where you stand in the direct selling industry and how to stay competitive. The landscape is shifting, and it will soon become apparent […]
Plexus Worldwide recently announced the addition of industry leader Sinéad Pollock to its team as the general manager of Australia. “Sinéad’s proven track record of driving sales and rank advancement through strong field partnerships will serve Plexus well in our expansion into Australia,” said Christopher Pair, president of Operations and International for Plexus. “Her experience in […]
Amway, the largest direct selling company in the world, has released its annual findings on the state of entrepreneurship worldwide. The 2018 Amway Global Entrepreneurship Report (AGER) was conducted by Amway in partnership with Dr. Isabell M. Welpe, a professor and the chair of strategy and organization in the School of Management at the Technical […]