Compelling Creations, the faith-based party plan company based in Atlanta, Georgia, recently announced that it has absorbed the direct selling business of Christian Bling, a faith-based jewelry company. On June 19, Christian Bling announced to its consultant community that effective immediately it would no longer sell using the direct selling business model. The first call […]

This is a special section of the August, 2017 Cover Story article. Data Released on Pilot Basis in 2016 Seeking a clearer picture of the direct selling salesforce, U.S. DSA and WFDSA embarked on new research to characterize the motivations of people involved in direct selling. U.S. DSA President Joseph Mariano says the channel became increasingly […]

Sustained Growth Expands Global Direct Sales $25.7 Billion In 4 Years While direct selling is a niche channel for distributing goods and services, each year more and more companies are discovering the power that can be unleashed through an independent salesforce tapping into personal networks. Where door-to-door sales and in-home parties fueled the growth in […]