As part of its evolution and adaptation to market trends, the direct selling business model continues to adopt features of online commerce. While incorporating the strengths of e-commerce is important, the channel still has its own unique strengths—strengths that need to be communicated as part of a strategic and well-implemented communications program. Almost anyone can […]

Melaleuca, an Idaho Falls, Idaho-based direct seller natural nutritional and household products, recently reached a milestone event in the company’s history. On Dec. 26, CEO Frank VanderSloot shared the news that the wellness company had reached $2 billion in annual sales. The milestone was celebrated at a gathering at the company’s central headquarters where a […]

Click here to order the January 2018 issue in which this article appeared. PRINCESS HOUSE Founded: 1963 Headquarters: Taunton, Massachusetts Top Executive: CEO Connie Tang 2016 Revenue: $195 million Global 100 Ranking: No. 72 Products: Appliances, Home Decor, Kitchenware For more than five decades, Princess House’s finely crafted crystalware earned such customer accolades as “timeless” and “beautiful.” Some even called the decorative but […]

Click here to order the November 2017 issue in which this article appeared. Remember when getting online was a big deal? Twenty years ago, internet connections were wire-bound, sporadic and slow. Email addresses and web access at work were the exception. We flipped open a cellphone to make a call and that was about it. Web-based and […]