So, what is the metaverse exactly? Think of it as the internet powered by virtual reality and augmented reality. “If the contemporary internet experience is two-dimensional—meaning you browse and scroll through it on a screen—the metaverse is 3D.

Are you measuring your Facebook strategy? Do you even have a strategy? It can be confusing to understand the importance of things such as likes, followers, engagement, impressions, actions and other metrics. The Facebook Insights report for your page offers all this info and more to help you better understand your audience and develop clear, precise and actionable goals. […]

Video marketing is one of the most effective ways to generate leads and boost sales. Video content is engaging, as evidenced by the success of streaming platforms including YouTube and Twitch, and the fact that it’s versatile in the topics it encompasses makes it a smart investment. Nonetheless, there are a few ways for one […]

Grabbing attention and influencing action with compelling images is still a top social media marketing strategy. A survey by Social Media Examiner shows that 80 percent of marketers use visual assets in their social media marketing. Nearly a third of marketers say visual images are the most important form of content for their business. “We […]

The “Like” counts on Instagram and Facebook posts may be going away, leaving brands without a valuable measurement of how consumers feel about their products. In April, Instagram began testing the hiding of Likes in Canada, expanding to Brazil, Australia, New Zealand, Italy, Ireland and Japan in July. In those countries, a post shows just a few […]

Back in 2006, when Facebook was just a site for college kids, Twitter had less than 100 users, and Instagram, Snapchat, Tik-Tok, and Pinterest were still just ideas, the manner by which brands reached their consumers was relatively simple and straightforward. Traditional marketing—like print, television, and radio—was the only way to extend reach. If you […]

Amway’s XS Center for Optimal Fun immerses visitors in adventure and fun. Brand experience is a term loosely thrown around in the direct selling industry. Maybe it’s hard to define, or maybe it’s undervalued. Creating opportunities for customers and distributors spread across the country or around the globe isn’t easy to execute, but it can […]

Changes in the global environment for direct selling companies are happening rapidly on all fronts. Shifting consumer expectations, tighter regulations, increasing digital demands and new competitors are forcing us to examine ourselves inside and out—question who we are, what we’re about and how we want to move forward. We can shrink from these challenges, or […]

Instagram is launching in-app shopping capability is another sign that social media platforms are getting into the commerce game. So how does all this impact direct selling? With so many distributors using Instagram as a way to showcase new products and build their own personal brand, it’s only natural to assume they will want to […]

The world wide web inventor Tim Berners-Lee is calling for a “fight” against hacking and abuse on its 30th birthday. A CNN article by Rob Picheta reported that Berners-Lee has called for global efforts to tackle state-sponsored hacking, criminal behavior and abusive language on the internet, in an open letter marking the 30th anniversary of the revolutionary technology. Tim […]

What’s Working, What Isn’t and How Digital Is Changing The Game. BEFORE SMARTPHONES were in every pocket and tablets became as common as the personal computer, sharing the direct selling opportunity meant hosting an in-person event. Potential customers had to be local or willing to travel, and the main attraction was either a talking head […]

Authenticity and a genuine desire to help others are at the heart of the direct sales industry. The “Juice Plus+ Presents Motherhood” program illustrates that perfectly, helping moms create a healthy lifestyle for their family. The program is part of the company’s Healthy Starts for Families initiative to inspire healthy living and help families make […]