On Jan. 4, the Federal Trade Commission, which works to promote competition and protect and educate consumers, released business guidance to help members of multi-level marketing (MLM) companies apply core consumer protection principles to their business practices. The non-binding guidance features detailed answers to 17 questions related to multi-level marketing, including compensation structures, internal consumption […]

I am proud of how direct selling truly is open to all, with its low risk and ease of entry, no requirement for formal qualifications or training or high capital investment, and with ease of exit should a participant decide it’s not for them. Direct selling can offer a route to entrepreneurialism to anyone who […]

With more than 40 years of direct selling experience under his belt, John Fleming knows just about all there is to know about this channel. But there’s one thing that still puzzles him, says the Direct Selling News former Publisher and now Ambassador: “I’ve never understood why anyone associated with the direct selling business model didn’t understand […]

Click here to order the September 2017 issue in which this article appeared. ZIJA INTERNATIONAL Founded: 2005 Headquarters: Lehi, Utah Top Executive: Ryan Palmer, President and CEO Products: health and wellness Ryan Palmer As it often is for serial entrepreneurs, Ken Brailsford’s retirement was temporary. Eight years after he closed the books on a 35-year network marketing career—during which he founded […]

My equity research firm focuses on companies that employ the direct selling business model.

With apologies to Franklin D. Roosevelt and the New Deal, it actually is revolution, not evolution on the table. In this case, I’m referring to a revolution of ethics in direct selling.