Red Aspen was recently honored with the Bravo Impact Award, which honors the achievements of companies that take a holistic, measured and incremental approach to growth, innovation and operational integrity and excellence. The company’s incredible work in 2023 to serve and equip “her” through thoughtful, strategic initiatives perfectly captures the spirit of this award.
Today, direct selling fields are disparate groups defined internally by the cultures, brands and messaging of the companies they represent. They are always evolving and always a challenge. Productive field engagement takes hard work and diligence on the part of companies, as well as a good measure of finesse when marketplace challenges dictate change.
Just like their male counterparts, women want guidance, support and accountability from someone who understands and someone they can trust to help them meet their goals. Mentors—that’s what women really want. Like generations of men whose mentors opened doors to career advancement, women want and deserve to experience mentorship’s transformational power in their lives, too.
This month is the debut of our new digital exclusive feature, Top of Mind, where we will give executives a platform to share their insights on the topics raised in each issue’s cover story. They’re sharing their “top of mind” thoughts in short, impactful nuggets, allowing our readers to get even more information (and inspiration). Top of Mind is only available online.
Revenue growth is the mark of a company that is doing something right. When a company can continue a pattern of revenue growth for two or three consecutive years, it signals healthy momentum and creates a new level of credibility among peers and customers. But four years? Four years of consecutive revenue growth tangibly illustrates that a growth mindset and resiliency is cemented into a company’s DNA.
Red Aspen held its Girls Weekend convention at the Disney Coronado Resort in Walt Disney World, welcoming 400 Brand Ambassadors for a weekend of business training, product reveals, giveaways and awards.
In honor of reaching the milestone of $100 million in lifetime sales, Red Aspen launched a week-long philanthropic initiative dedicated to spreading awareness and education about sexual assault and domestic violence.
The heartaches suffered, hurdles cleared and groundwork laid by direct selling’s extraordinary founding sisters are but one turn of a spinning wheel of inspiration. The next empowering turn comes from the bold, creative and tenacious spirits of these 35 current day female founders, whose modern leadership and vision reflects many of the ideals and principles of their predecessors.
There are no shortcuts to launching a startup and, in fact, there are more road blocks and obstacles than we could have even imagined. Our first and most memorable one came during our planning stages, when we had a name and a mission but no product yet.
The multi-day educational event offered new insight and strategies for connecting with a rapidly evolving market.
How three young companies found remarkable success in five years or less.
Before they dreamed up their signature lashes, the founders of Red Aspen—Jesse McKinney, Genie Reese and Amanda Moore—established a mission for their new company, one that would guide every decision and every product: to inspire women to stand up, stand out and stand together by uniting passionate with purpose.