A deep dive into today’s direct seller and what they are looking for. What is readily apparent is that motivations are evolving. The ultimate objective of all direct selling companies is to grow the business by growing the number of customers. Direct sellers are the intermediaries in this process. Therefore, what motivates a direct seller is important for the company to understand.

In a new study commissioned by Herbalife, which surveyed 2,000 Americans and 6,500 international participants in 9 countries, almost half of Americans (40%) reported turning to side hustles or other forms of supplemental income to help pay their bills or provide flexible income.

In 2011, the Houston Astros were a struggling franchise with a new general manager, Jeff Luhnow. Some thought he was an unusual choice—he had more of a business background than a successful baseball resume. Jeff introduced high-tech tools and analytics and combined data with baseball IQ. In four years, they played in the post-season after […]

The way our channel responds to three specific market forces—competition from gigs, smart technology and hypersegmentation— will make the difference between our survival and extinction. Remember when customers learned about new products mostly from three television networks—or maybe from a magazine or mail-order catalog? Avon came calling, too, with lipstick samples and sometimes a presentation […]