The debate about what direct selling is and isn’t continues to evolve. As a channel, we have an immediate opportunity to redefine the business model and control the narrative. But do we know what we want to say?
Today, direct selling fields are disparate groups defined internally by the cultures, brands and messaging of the companies they represent. They are always evolving and always a challenge. Productive field engagement takes hard work and diligence on the part of companies, as well as a good measure of finesse when marketplace challenges dictate change.
At a landmark celebration in Germany attended by more than 15,000 people and viewed online by more than 250,000, PM-International Chief Executive Officer Rolf Sorg announced that PM-International has reached the revenue milestone of $3 billion. With this new revenue benchmark, the company now has three decades of consecutive growth.
How some of the smartest companies in the channel stay nimble, fresh and relevant. Direct selling has always prided itself on being an opportunity for everyone. A vehicle that allows people from all walks of life to regain a sense of personal and financial freedom. That message hasn’t changed—but the methodology continues to.
Direct selling executives need insight and fresh ideas now more than ever before. In one of the most challenging years in direct selling history, leaders faced continued lockdowns in certain markets, changing consumer behaviors, a tense regulatory environment and lingering supply chain issues.
A leader’s job is to build the foundation to ensure the legacy and future of the company. As the adage goes, change is the only constant in life. Ray Kurzweil, the director of engineering at Google and arguably the world’s #1 futurist, notes that “the future will be far more surprising than most people realize.” The reason it will […]
THE WORLD IS CHANGING AT A FASTER PACE THAN AT ANY TIME IN HISTORY. The need for any leader, company, or industry to seek relevancy and leadership in the marketplace has never been greater. The direct selling industry is no exception to this reality. The competition for consumers requires us to be reimagine how we […]
THE WORLD IS CHANGING AT A FASTER PACE THAN AT ANY TIME IN HISTORY. The need for any leader, company, or industry to seek relevancy and leadership in the marketplace has never been greater. The direct selling industry is no exception to this reality. The competition for consumers requires us to be reimagine how we […]
How and why you need to put your customers ahead of your opportunity. Do you want fries with that?” The classic upsell line. It works at McDonald’s because customers are already buying food, so the odds that they’ll want a little bit more food are good. But when direct selling customers hear “Would you like […]
How and why you need to put your customers ahead of your opportunity. Do you want fries with that?” The classic upsell line. It works at McDonald’s because customers are already buying food, so the odds that they’ll want a little bit more food are good. But when direct selling customers hear “Would you like […]
Zurvita announced that global business strategist, Gordon Hester, has joined the company as Chief Innovation Officer to help evolve the business and will be the key to leading Zurvita’s strategic direction. Hester comes to Zurvita with over 30 years in the direct selling industry. According to Zurvita’s press release, Hester has experience in leading over […]
Zurvita announced that global business strategist, Gordon Hester, has joined the company as Chief Innovation Officer to help evolve the business and will be the key to leading Zurvita’s strategic direction. Hester comes to Zurvita with over 30 years in the direct selling industry. According to Zurvita’s press release, Hester has experience in leading over […]