This month, we turn our energy to the insights gained on Events and Incentive Trips. While we may not deliver as many shocking “a-ha”s in this area of insight, I challenge each of you to look closely at your programs through this lens and (perhaps ruthlessly) edit. Done well, you can see massive savings by not paying for duplicative rewards and increased productivity by focusing only on the most compelling offerings.

How should direct sellers evolve to compete in the New Economy of the 2020s? The answers to the questions are at once simpler and more complex than most people think.

Effective motivation depends a great deal on a direct selling company’s ability to suss out what people desire most, then adopt incentive and recognition strategies that reflect their differing goals for business builders, affiliates/brand partners and social media influencers, who all want different things. In essence, you need to make it personal. That requires a creative, tiered strategy unlike anything that’s come before.

One of the most important things about planning and executing a successful incentive trip is mitigating potential surprises. A detailed and thorough site visit is your best bet to crafting a memorable event for you and for your distributors.

How can we show distributors that they are valued and appreciated? How can direct selling companies motivate and engage their distributors, offering a personalized and tailored approach to helping them reach their goals? How can they effectively guide them along the pathway to success as they build and grow their businesses?