Last week, Washington state Attorney General Robert Ferguson filed an injunction against LuLaRoe, Inc., which the Attorney General described as an unlawful pyramid scheme. The complaint alleged that the LuLaRoe plan violated the Washington state Anti-Pyramid Promotional Scheme statute, made false and misleading earnings claims to potential and existing participants, and otherwise violated the state’s […]

The US Direct Selling Association (DSA) has announced that its Board of Directors unanimously approved the establishment of a third party self-regulatory program. The Direct Selling Self-Regulatory Council (Direct Selling-SRC), which will be administered by the Council of Better Business Bureaus (CBBB), is designed to ensure high standards of integrity and business ethics which remain the guiding […]

Lois Greisman, Associate Director of the Division of Marketing Practices, Federal Trade Commission (FTC) lauded the establishment of the Direct Selling Self-Regulatory Council (DS-SRC) at the Direct Selling Association (DSA) Fall Conference in Arlington, VA. In addition to providing an overview of the January 2018 FTC Business Guidance Concerning Multi-Level Marketing, Associate Director Greisman characterized […]

Photo: U.S. Department of Labor Secretary Alexander Acosta at DSA Fall Conference U.S. Secretary of Labor Alexander Acosta recently recognized the important role independent contractors play in the American economy. Secretary Acosta presented the Trump Administration’s views on independent contractors at the Direct Selling Association Fall Conference held Nov. 12–14 in Arlington, VA. He highlighted the […]

The Direct Selling Association (DSA) announced today that it supports enactment of the Preserving Direct Seller Independence Act of 2018, H.R. 7029. Introduced by Rep. Tim Walberg (R-MI), the legislation would clearly define direct sellers as independent contractors under the Fair Labor Standards Act (FLSA) consistent with the Internal Revenue Service Code. DSA President Joseph N. Mariano […]

Photo:  Rep. Joyce Beatty (D-OH) speaking to attendees. The Direct Selling Association (DSA) hosted its annual Direct Selling Day on Capitol Hill for independent sellers throughout the United States. More than 150 direct selling distributors and executives representing 14 DSA member companies and 28 states met with Members of Congress during Capitol Hill Day to share personal […]

LifeVantage CEO Darren Jensen was recently elected to the Board of Directors of the Direct Selling Association (DSA), the national trade association representing the direct selling industry and advocates on behalf of its 200-plus member companies. The board consists of 22 industry leaders who serve as officers and directors, as nominated and elected by their peers. Jensen […]

Modere CEO Asma Ishaq was recently elected to the Board of Directors of the Direct Selling Education Foundation (DSEF). “We welcome Asma to the DSEF Board,” said Joseph N. Mariano, president of the Direct Selling Association and sitting member of the DSEF. “I am confident her talents as a direct selling corporate leader will be great assets as […]

The Direct Selling Association (DSA) Annual Meeting’s general sessions kicked off today with a focus on sharing best practices for the direct selling industry and exploring new ways to continue developing “America’s Original Entrepreneurs.” The event will run through tomorrow at the Marriott Marquis San Diego Marina in San Diego. “Direct selling is poised to be […]

“In the long history of humankind,” Charles Darwin observed, “those who learned to collaborate and improvise most effectively have prevailed.” Change and disruption are the story of our times. The direct selling channel isn’t merely adapting by collaborating and improvising, but finding new opportunities to grow. While ill-informed critics sometimes will question the values of […]

In Washington, D.C. and across the country, there is an association for everything. Each industry, product or interest group has its own agenda. And there is an association to advocate for each one of those agendas on all levels of government. For Americans, it seems only natural to stand together and advocate for a point […]

I am proud of how direct selling truly is open to all, with its low risk and ease of entry, no requirement for formal qualifications or training or high capital investment, and with ease of exit should a participant decide it’s not for them. Direct selling can offer a route to entrepreneurialism to anyone who […]