Avon Products, Inc., the US-based non-operational holding company of the Avon beauty brand, announced it has initiated voluntary Chapter 11 proceedings in the US Bankruptcy Court for the District of Delaware to address its debt and legacy talc liabilities. Avon Products has not sold goods within the US since it divested its North American business segment in 2016.

Avon Worldwide has been officially recognized by the Leaping Bunny Program, the globally recognized standard for cruelty-free products. Avon began a partnership with Cruelty Free International in July 2023 and has long been committed to animal welfare and using its influence to speak out against testing beauty products on animals.

For the first time, Avon UK products will be available on Amazon. This new omnichannel approach is part of the company’s new “Embrace your Power” branding and an effort to boost its digital footprint and modernize its market identity.